The Cat in the Bin...Genuine Shocker or Set Up?

OK, I think pretty much everyone would have seen the footage of a woman who looks like she is about to stroke a cat on a wall and then puts it into a wheelie bin...and in case you haven't then here's what you missed...

WARNING DO NOT PLAY THIS EASILY UPSET BY ANIMAL CRUELTY



Now, I am an animal lover, I have been around animals all my life and IF this is a genuine thing, then the lady concerned should be ashamed of herself.

However, I do wonder if this was actually set up so a few people got their fifteen minutes of fame.
The CCTV camera seems to be placed oddly for example, if it was there for security reasons, surely it would be aimed at the pathway?
Another thing, how come other people did not see this happen?  She wasn't exactly sneaky about it at all, she was rather blatant.

I really hope this wasn't a set up for the poor cat's sake, but there's something about this that just doesn't seem to be quite right though.